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Summary

510.75 -4.82 (-0.93%) 08/14/2026
Ulta Beauty, Inc. (ULTA)
Performance
Historical returns
1D
-0.93%
1W
-6.91%
1M
8.87%
3M
2.50%
6M
-27.74%
1Y
-2.93%
5Y
38.16%
Snapshot
Key statistics
Close
510.75
Change
-4.82
Change %
-0.93%
Open
515.48
Day Range
506.97 – 517.53
Volume
631,762
Avg Vol (20d)
541,856
Rel Vol
1.17x
52W Range
443.60 - 714.97
vs 52W High
-28.56%
vs 52W Low
15.14%
Gap
-18.79
Market Cap
USD 23.28B
Beta
0.87
Price Chart
Advanced chartCompare
Last 730 data points are shown. To view all data, Upgrade to PRO plan!
Bull vs Bear
6 bullish · 4 bearish points
Bullish view
  • Sits 28.9% below the average analyst target of $658.35 across 17 firms.
  • 16 of 21 covering analysts rate the shares a buy.
  • Gross margin improved to 40.1% from 39.1% a year ago.
  • Revenue grew 11.1% year on year in the May 2026 quarter to $3.16B.
  • Beat consensus EPS in 6 of the last 8 quarters.
  • The Q2 '26 quarter beat on EPS by $0.85 (12.3% above consensus).
Bearish view
  • The most bearish target on the street, $425.00, implies -16.8% downside; the range runs to $790.00, so the panel is far from agreed.
  • Price targets are being cut: the last 90 days average $629.78, 9.0% below the prior three months.
  • Trades 8.0% below its 200-day average, a downtrend still intact.
  • Still 27.7% below its 52-week high of $706.82.
Both sides are generated from reported financials, consensus estimates, analyst targets and the price series — not from opinion.
Notable Price Movement
Historical returns
Aug 14
2026
$510.75 0.93%Latest
Ulta Beauty fell 0.93% to $510.75. Shares lost their 20-day moving average and marked a 5th consecutive decline. The move erased $260.9M of market value and left the stock 27.7% below its 52-week high.
Aug 13
2026
$515.57 3.07%
Ulta Beauty fell 3.07% to $515.57, its biggest one-day drop in 2 months, on 1.4× average volume. This was largely stock-specific: the S&P 500 gained 0.70% while Consumer Cyclical peers (XLY) rose 0.48% that session, leaving about 3.5 points of the move unexplained by its sector. Shares closed near the session low (15% of the day's range) and marked a 4th consecutive decline. The move erased $883.2M of market value.
Aug 10
2026
$548.66 2.92%
Ulta Beauty fell 2.92% to $548.66, its biggest one-day drop in 1 month. This was largely stock-specific: the S&P 500 gained 0.01% while Consumer Cyclical peers (XLY) fell 0.17% that session, leaving about 2.7 points of the move unexplained by its sector. Shares closed near the session low (18% of the day's range) and lost their 200-day moving average. The move erased $892.4M of market value.
Aug 7
2026
$565.15 4.89%
Ulta Beauty rose 4.89% to $565.15, its biggest one-day gain in 8 months and a 2.4σ move against its 60-day volatility. Roughly 3.4 points were stock-specific — the S&P 500 gained 0.57% while Consumer Cyclical peers (XLY) rose 1.50% alongside it. Shares closed near the session high (94% of the day's range) and reclaimed their 200-day moving average. The move added $1.43B of market value. Historically, after 2.4σ-or-larger up days, Ulta Beauty returned -1.48% on average over the following 5 sessions (31% positive, n=13).
Aug 3
2026
$534.41 4.21%
Ulta Beauty rose 4.21% to $534.41, a 2.1σ move against its 60-day volatility, on 1.9× average volume. Roughly 2.4 points were stock-specific — the S&P 500 gained 1.42% while Consumer Cyclical peers (XLY) rose 1.83% alongside it. Shares opened with a 1.26% gap up and closed near the session high (95% of the day's range). The move added $1.17B of market value.
Jul 28
2026
$501.52 4.37%
Ulta Beauty rose 4.37% to $501.52, its biggest one-day gain in 8 months and a 2.2σ move against its 60-day volatility. Roughly 2.9 points were stock-specific — the S&P 500 gained 0.24% while Consumer Cyclical peers (XLY) rose 1.48% alongside it. Shares opened with a 1.58% gap up and closed near the session high (90% of the day's range). The move added $1.14B of market value.
Computed from adjusted closes over the last 22 sessions; attribution vs SPY and XLY.
Price Performance
All periods
PeriodPeriod LowPeriod HighPerformance
1-Month465.78 +9.65%
on 07/16/26
Open 478.86
566.73 -9.88%
on 08/07/26
+31.89 (+6.66%)
since 07/16/26
3-Month443.60 +15.14%
on 06/30/26
Open 498.28
566.73 -9.88%
on 08/07/26
+12.47 (+2.50%)
since 05/14/26
6-Month443.60 +15.14%
on 06/30/26
Open 667.18
714.97 -28.56%
on 02/18/26
-156.43 (-23.45%)
since 02/12/26
YTD443.60 +15.14%
on 06/30/26
Open 620.04
714.97 -28.56%
on 02/18/26
-109.29 (-17.63%)
since 01/02/26
52-Week443.60 +15.14%
on 06/30/26
Open 532.71
714.97 -28.56%
on 02/18/26
-21.96 (-4.12%)
since 08/13/25
5-Year309.01 +65.29%
on 03/13/25
Open 352.99
714.97 -28.56%
on 02/18/26
+157.76 (+44.69%)
since 08/06/21
New Highs
Historical highs
5-Day
0×
-6.91% from peak
1-Month
8×
-9.63% from peak
3-Month
7×
-9.63% from peak
6-Month
1×
-27.74% from peak
YTD
11×
-27.74% from peak
52-Week
25×
-27.74% from peak
2-Year
52×
-27.74% from peak
3-Year
34×
-27.74% from peak
5-Year
60×
-27.74% from peak
10-Year
102×
-27.74% from peak
Financial SnapshotFY 2025
Full financials
Revenue
USD 12.39B
+9.7% YoY
Net Income
USD 1.15B
-4.0% YoY
EPS
25.72
+1.1% YoY
Gross Margin
39.1%
Operating Margin
12.5%
Net Margin
9.3%
EBITDA
USD 1.83B
Free Cash Flow
USD 1.07B
8.6% margin
ROE
41.1%
ROA
16.5%
Debt / Equity
0.78x
net debt USD 1.76B
Cash & Equiv.
USD 424.24M
News
All news
08/13 16:05 ET · businesswire.com
Ulta Beauty to Report Second Quarter Fiscal 2026 Results on August 27, 2026
BOLINGBROOK, Ill.--(BUSINESS WIRE)--Ulta Beauty to Report Second Quarter Fiscal 2026 Results on August 27, 2026.
08/12 13:46 ET · zacks.com
3 Reasons Why Growth Investors Shouldn't Overlook Ulta (ULTA)
Ulta (ULTA) possesses solid growth attributes, which could help it handily outperform the market.
08/11 13:10 ET · zacks.com
Will Ulta (ULTA) Beat Estimates Again in Its Next Earnings Report?
Ulta (ULTA) has an impressive earnings surprise history and currently possesses the right combination of the two key ingredients for a likely beat in its next quarterly report.
08/11 12:37 ET · zacks.com
Will Ulta Beauty's Omnichannel Edge Help Sustain Business Growth?
ULTA is strengthening its omnichannel strategy through digital growth, loyalty, AI and social commerce to drive customer engagement.
08/11 10:31 ET · zacks.com
Is It Worth Investing in Ulta (ULTA) Based on Wall Street's Bullish Views?
When deciding whether to buy, sell, or hold a stock, investors often rely on analyst recommendations. Media reports about rating changes by these brokerage-firm-employed (or sell-side) analysts often influence a stock's price, but are they really important?
08/11 09:57 ET · zacks.com
Why Investors Need to Take Advantage of These 2 Retail and Wholesale Stocks Now
Finding stocks expected to beat quarterly earnings estimates becomes an easier task with our Zacks Earnings ESP.
08/10 18:47 ET · zacks.com
Ulta Beauty (ULTA) Falls More Steeply Than Broader Market: What Investors Need to Know
In the closing of the recent trading day, Ulta Beauty (ULTA) stood at $548.66, denoting a -2.92% move from the preceding trading day.
08/10 10:30 ET · zacks.com
Earnings Growth & Price Strength Make Ulta Beauty (ULTA) a Stock to Watch
Wondering how to pick strong, market-beating stocks for your investment portfolio? Look no further than the Zacks Focus List.

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