Data News > Pre Market Movers: Harley-Davidson Stock Tumbles as Former Bull Downgrades Rating

Pre Market Movers: Harley-Davidson Stock Tumbles as Former Bull Downgrades Rating

By KlickAnalytics Data Insights  |   October 2, 2024 09:30AM ET

Key Points

- Baird analyst Craig Kennison downgraded Harley-Davidson stock to Hold from Buy
- Kennison also lowered his price target for the stock to $40 from $44
- The downgrade comes as Harley-Davidson stock continues to fall
- Investors are keeping a close eye on the company's future performance
- The motorcycle manufacturer faces ongoing challenges in the market

Harley-Davidson shares took a hit as Baird analyst Craig Kennison made the decision to downgrade the stock from Buy to Hold. Kennison also revised his price target for the company, bringing it down from $44 to $40. This move comes as Harley-Davidson stock faces significant losses in the market, causing concern among investors.

The decision to lower the rating and price target for Harley-Davidson stock reflects the challenges the company is currently facing. With the motorcycle manufacturer's stock on a downward trend, investors are closely monitoring the situation to see how the company will perform in the coming months. The downgrade from a former bull like Kennison is a clear indication of the uncertainty surrounding Harley-Davidson's future.

Harley-Davidson has been struggling in the market due to various factors, including changing consumer preferences and increased competition. The company's sales have been declining, putting pressure on its stock price. As a result, analysts like Kennison are reevaluating their outlook on the company, leading to downgrades and revised price targets.

Investors who have been bullish on Harley-Davidson in the past are now reevaluating their positions as the company continues to face challenges. The downgrade from Kennison serves as a warning sign for those who may have been optimistic about the company's prospects. It remains to be seen how Harley-Davidson will navigate through these difficult times and regain investor confidence.

The future of Harley-Davidson remains uncertain as it grapples with ongoing challenges in the market. The downgrade from Baird analyst Craig Kennison highlights the tough road ahead for the motorcycle manufacturer. Investors will be closely watching to see how the company addresses its issues and whether it can turn its fortunes around.

About HOG
Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

For more information:
  • Up/Down Rally
  • Price Distribution
  • Analyst Recommendations
  • Earning Price Impact Analysis
  • Seasonality


  • Disclaimer: the above is a summary showing certain market information. KlickAnalytics is not responsible for any data errors, omissions or other information that may be displayed incorrectly as the data is derived from various resources and more. Communications displaying market prices, data and other information available in this post are meant for purely for informational purposes only and are not intended as an offer or solicitation for the purchase or sale of any security. Please do your own research when investing. All investments involve risk and the past performance of a security, or financial product does not guarantee future results or returns. Keep in mind that while diversification may help spread risk, it does not assure a profit, or protect against loss in a down market.