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Summary

305.93 0.67 (0.22%) 08/14/2026
Apple Inc. (AAPL)
Performance
Historical returns
1D
0.22%
1W
-0.76%
1M
-2.75%
3M
2.68%
6M
16.14%
1Y
31.91%
5Y
107.55%
Snapshot
Key statistics
Close
305.93
Change
0.67
Change %
0.22%
Open
306.00
Day Range
304.30 – 307.49
Volume
27,756,682
Avg Vol (20d)
52,122,636
Rel Vol
0.53x
52W Range
222.96 - 344.27
vs 52W High
-11.14%
vs 52W Low
37.21%
Gap
0.01
Market Cap
USD 3,984.16B
Beta
1.11
Dividend Yield
0.55%
Price Chart
Advanced chartCompare
Last 730 data points are shown. To view all data, Upgrade to PRO plan!
Bull vs Bear
8 bullish · 1 bearish points
Bullish view
  • Operating margin expanded to 32.6% in the Jun 2026 quarter from 30.0% a year earlier.
  • Gross margin improved to 50.1% from 46.5% a year ago.
  • Revenue grew 16.4% year on year in the Jun 2026 quarter to $109.42B.
  • 18 of 29 covering analysts rate the shares a buy.
  • Price targets are being raised: the last 90 days average $327.42, 3.1% above the prior three months.
  • Holds 9.3% above its 200-day average.
  • Has recovered 36.5% off the 52-week low of $224.08.
  • Beat consensus EPS in 8 of the last 8 quarters.
Bearish view
  • The most bearish target on the street, $225.00, implies -26.5% downside; the range runs to $400.00, so the panel is far from agreed.
Both sides are generated from reported financials, consensus estimates, analyst targets and the price series — not from opinion.
Notable Price Movement
Historical returns
Aug 14
2026
$305.93 0.22%Latest
Apple rose 0.22% to $305.93, though on light volume (0.5× the 20-day average). The move added $10.27B of market value and left the stock 10.0% below its 52-week high.
Aug 3
2026
$303.16 1.78%Earnings
Apple fell 1.78% to $303.16, on 1.4× average volume. This was largely stock-specific: the S&P 500 gained 1.42% while Technology peers (XLK) rose 1.53% that session, leaving about 3.3 points of the move unexplained by its sector. Shares closed near the session low (9% of the day's range) and marked a 4th consecutive decline. It came 2 sessions after the Q2 2026 print. The move erased $84.03B of market value.
Jul 31
2026
$308.64 7.35%Earnings
Apple fell 7.35% to $308.64, its biggest one-day drop in 1.3 years and a 4.1σ move against its 60-day volatility, on 2.6× average volume. This was largely stock-specific: the S&P 500 gained 0.72% while Technology peers (XLK) fell 0.22% that session, leaving about 7.1 points of the move unexplained by its sector. Shares opened with an 8.58% gap down, closed near the session high (83% of the day's range), lost their 20- and 50-day moving averages and marked a 3rd consecutive decline. This was the first session after Q2 2026 results: EPS of $2.02 vs $1.89 expected (a beat) and revenue of $109.42B vs $109.04B (a beat). The move erased $375.69B of market value. Historically, after 2.5σ-or-larger down days, Apple returned +1.39% on average over the following 5 sessions (67% positive, n=15).
Jul 30
2026
$333.14 1.41%Pre-Earnings
Apple fell 1.41% to $333.14, on 1.5× average volume. This was largely stock-specific: the S&P 500 gained 1.68% while Technology peers (XLK) rose 5.50% that session, leaving about 3.3 points of the move unexplained by the market after adjusting for a 1.11 beta. Shares opened with a 1.51% gap down. The session traded into Q2 2026 results, released after the close that evening. The move erased $72.99B of market value.
Jul 24
2026
$332.73 3.53%
Apple rose 3.53% to $332.73, a 2.0σ move against its 60-day volatility. This was largely stock-specific: the S&P 500 gained 0.10% while Technology peers (XLK) fell 1.44% that session, leaving about 3.4 points of the move unexplained by the market after adjusting for a 1.11 beta. Shares closed near the session high (89% of the day's range). The move added $174.04B of market value.
Jul 16
2026
$332.97 1.76%52W High
Apple rose 1.76% to $332.97. This was largely stock-specific: the S&P 500 fell 0.54% while Technology peers (XLK) fell 2.24% that session, leaving about 2.4 points of the move unexplained by the market after adjusting for a 1.11 beta. Shares closed near the session high (82% of the day's range) and set a 52-week closing high. The move added $88.17B of market value.
Computed from adjusted closes over the last 22 sessions; attribution vs SPY and XLK.
Price Performance
All periods
PeriodPeriod LowPeriod HighPerformance
1-Month299.74 +2.07%
on 07/31/26
Open 332.97
344.27 -11.14%
on 07/29/26
-27.04 (-8.12%)
since 07/16/26
3-Month273.51 +11.85%
on 06/25/26
Open 297.95
344.27 -11.14%
on 07/29/26
+7.98 (+2.68%)
since 05/14/26
6-Month245.07 +24.83%
on 03/30/26
Open 261.27
344.27 -11.14%
on 07/29/26
+44.66 (+17.09%)
since 02/12/26
YTD242.76 +26.02%
on 01/20/26
Open 270.28
344.27 -11.14%
on 07/29/26
+35.65 (+13.19%)
since 01/02/26
52-Week222.96 +37.21%
on 08/21/25
Open 232.48
344.27 -11.14%
on 07/29/26
+73.45 (+31.59%)
since 08/13/25
5-Year121.99 +150.79%
on 01/03/23
Open 142.54
344.27 -11.14%
on 07/29/26
+163.39 (+114.63%)
since 08/06/21
New Highs
Historical highs
5-Day
0×
-0.76% from peak
1-Month
2×
-9.96% from peak
3-Month
13×
-9.96% from peak
6-Month
26×
-9.96% from peak
YTD
22×
-9.96% from peak
52-Week
40×
-9.96% from peak
2-Year
60×
-9.96% from peak
3-Year
77×
-9.96% from peak
5-Year
97×
-9.96% from peak
10-Year
263×
-9.96% from peak
Financial SnapshotFY 2025
Full financials
Revenue
USD 416.16B
+6.4% YoY
Net Income
USD 112.01B
+19.5% YoY
EPS
7.49
+22.6% YoY
Gross Margin
46.9%
Operating Margin
32.0%
Net Margin
26.9%
EBITDA
USD 144.43B
Free Cash Flow
USD 98.77B
23.7% margin
ROE
151.9%
ROA
31.2%
Debt / Equity
1.52x
net debt USD 76.44B
Cash & Equiv.
USD 35.93B
News
All news
08/15 08:10 ET · seekingalpha.com
How To Invest $100,000 In A Retiree's SWAN Income Portfolio
The bull market that started in 2022 still continues, making the market somewhat overvalued, and we recommend proven strategies over investing in what is popular. A SWAN (Sleep Well At Night) income portfolio aims for consistent income, growth, and lower volatility through diversification and...
08/15 07:35 ET · gurufocus.com
Weekend Morning Brew: Nvidia's $500B AI Initiative Drives Market
Weekly Market HighlightsDuring the week, 1,057 stocks experienced gains exceeding 10%, while 4102 stocks declined, indicating strong market breadth favoring ad
08/15 04:19 ET · defenseworld.net
29,229 Shares in Apple Inc. $AAPL Bought by Axiom Investment Management LLC
Axiom Investment Management LLC bought a new position in Apple Inc. (NASDAQ: AAPL) in the first quarter, according to the company in its most recent disclosure with the SEC. The institutional investor bought 29,229 shares of the iPhone maker's stock, valued at approximately $7,418,000. Apple makes...
08/15 04:19 ET · defenseworld.net
6,178 Shares in Apple Inc. $AAPL Bought by BankChampaign National Association
BankChampaign National Association purchased a new stake in shares of Apple Inc. (NASDAQ: AAPL) in the undefined quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The fund purchased 6,178 shares of the iPhone maker's stock, valued at...
08/14 21:00 ET · wsj.com
U.S. Urges Apple Not to Buy Chinese Memory Chips
Commerce Secretary Howard Lutnick urged the iPhone maker to find other solutions to the artificial-intelligence-driven chip supply crunch.
08/14 15:41 ET · pymnts.com
Apple Teams Up With Alibaba to Bring Apple Intelligence to China
Apple worked with Alibaba Group to develop and train an Apple artificial intelligence model specifically for the Chinese market, Reuters reported Friday (Aug. 14), citing unnamed sources. Apple has previously used third-party models to power the AI features it offers in the iPhones and other...
08/14 14:36 ET · benzinga.com
Apple Stock: 64% of Benzinga Viewers Have Owned It. Here's How Many Still Do
Apple Inc (NASDAQ:AAPL) is the second largest publicly traded company in the world and remains a popular stock with retail investors. As the company is set to make a major CEO change soon, Benzinga asked its viewers how many have owned Apple stock in the past and how many currently own shares.
08/14 12:02 ET · 247wallst.com
Apple Is Testing Its Fundamental Floor
At $305.26, Apple (NASDAQ:AAPL | AAPL Price Prediction) is a Hold.

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