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Articles > Pre Market Movers: Amazon Invests in AI Infrastructure as Disney's Entertainment Model Falters

Pre Market Movers: Amazon Invests in AI Infrastructure as Disney's Entertainment Model Falters

By KlickAnalytics Data Insights  |   December 9, 2025 09:23AM ET

Key Points

- Amazon and Disney have reported earnings moving in opposite directions
- Amazon's focus on AI infrastructure spending is misunderstood but essential for future AI demand
- Microsoft and Amazon are competing in cloud computing with Amazon expected to outperform
- Reply achieves AWS Agentic AI Specialization, becoming an implementation partner for Amazon
- Amazon stock has underperformed in 2025, posing a potential buying opportunity

Amazon and Disney recently released their earnings reports, showcasing contrasting trajectories for the two companies. While Disney's entertainment model appears to be stumbling, Amazon is doubling down on AI infrastructure spending. Despite Alphabet's dominance in AI interfaces, Amazon is focused on owning the infrastructure that powers these systems, rather than just the consumer-facing chatbox. This strategic divergence highlights why Amazon's valuation may seem off during capex cycles.

In the cloud computing realm, Amazon and Microsoft are leading competitors by market share. Amazon's cloud computing revenue is expected to continue accelerating, positioning the company for potential outperformance in 2026. This growth trajectory underscores Amazon's strategic investments in AI infrastructure, which are aimed at meeting the future demand for artificial intelligence technologies.

Reply, a technology company based in Turin, Italy, has achieved the Amazon Web Services (AWS) Agentic AI Specialization. This recognition places Reply and its subsidiaries, Data Reply and Storm Reply, as key partners for deploying smart, self-operating AI systems that can autonomously execute complex business processes. This milestone solidifies Reply's position as an implementation partner for Amazon's AI initiatives.

Despite underperforming the broader stock market in 2025, Amazon's stock may present a buying opportunity for investors looking ahead to 2026. The company's strategic focus on AI infrastructure, cloud computing, and expanding partnerships like Reply's AWS specialization all contribute to its long-term growth potential. Investors may find value in Amazon's stock as it continues to prioritize investments in cutting-edge technologies.

About AMZN
Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). Its products offered through its stores include merchandise and content purchased for resale; and products offered by third-party sellers The company also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Rings, Blink, eero, and Echo; and develops and produces media content. In addition, it offers programs that enable sellers to sell their products in its stores; and programs that allow authors, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, the company provides compute, storage, database, analytics, machine learning, and other services, as well as fulfillment, advertising, and digital content subscriptions. Additionally, it offers Amazon Prime, a membership program. The company serves consumers, sellers, developers, enterprises, content creators, and advertisers. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.

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  • Disclaimer: the above is a summary showing certain market information. KlickAnalytics is not responsible for any data errors, omissions or other information that may be displayed incorrectly as the data is derived from various resources and more. Communications displaying market prices, data and other information available in this post are meant for purely for informational purposes only and are not intended as an offer or solicitation for the purchase or sale of any security. Please do your own research when investing. All investments involve risk and the past performance of a security, or financial product does not guarantee future results or returns. Keep in mind that while diversification may help spread risk, it does not assure a profit, or protect against loss in a down market.

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