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Stagwell Acquires Create. Group to Expand in MENA Region
By KlickAnalytics Data Insights | December 31, 2024 12:59PM ET
- Create. Group will join Stagwell’s Code and Theory Network to navigate changing consumer behavior and emerging technologies.
- Create. Group offers digital strategies for clients like DCT Abu Dhabi, Sony Pictures, and Volkswagen Middle East.
Stagwell, the global marketing and communications group, has announced its acquisition of Create. Group to strengthen its position in the MENA region. Create. Group, known for its digital strategies for clients like DCT Abu Dhabi and Sony Pictures, will be integrated into Stagwell’s Code and Theory Network. This move aims to help businesses adapt to evolving consumer trends, emerging technologies, and AI.
With headquarters in the UAE and additional offices in Saudi Arabia and Egypt, Create. Group has earned accolades like the digital agency of the year award. Dan Gardner, Founder and Executive Chairman of Stagwell’s Code and Theory Network, expressed excitement about the potential of this partnership in delivering outstanding results in the Middle East's dynamic market. Tom Otton, Founder and CEO of Create. Group, emphasized that joining forces with Code and Theory Network opens up access to global talent, technology, and opportunities for growth, positioning them to serve ambitious brands in the region effectively.
This strategic acquisition highlights Stagwell's commitment to expanding its footprint in the MENA region and leveraging the expertise of Create. Group to drive innovation and excellence in the digital marketing landscape.
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