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Summary

261.13 4.87 (1.90%) 08/28/2026
Amazon.com, Inc. (AMZN)
1D
1.90%
1W
-0.92%
1M
10.75%
3M
-5.73%
6M
22.03%
1Y
11.85%
5Y
53.01%
Close
261.13
Change
4.87
Change %
1.90%
Open
258.32
Day Range
257.82 – 261.88
Volume
7,243,494
Avg Vol (20d)
40,948,345
Rel Vol
0.18x
52W Range
196.00 - 287.13
vs 52W High
-9.05%
vs 52W Low
33.23%
Gap
-2.82
Market Cap
USD 2,756.61B
Beta
1.37
Last 730 data points are shown. To view all data, Upgrade to PRO plan!
Bull vs Bear
8 bullish · 1 bearish points
Bullish view
  • Sits 22.3% below the average analyst target of $319.25 across 36 firms.
  • Operating margin expanded to 13.7% in the Jun 2026 quarter from 11.4% a year earlier.
  • Revenue grew 19.6% year on year in the Jun 2026 quarter to $200.61B.
  • FY2025 earnings rose 31.1% to $77.67B.
  • Beat consensus EPS in 7 of the last 8 quarters.
  • The Q2 '26 quarter beat on EPS by $3.93 (215.9% above consensus).
  • 34 of 36 covering analysts rate the shares a buy.
  • Price targets are being raised: the last 90 days average $331.81, 10.9% above the prior three months.
Bearish view
  • The most bearish target on the street, $175.00, implies -33.0% downside; the range runs to $390.00, so the panel is far from agreed.
Both sides are generated from reported financials, consensus estimates, analyst targets and the price series — not from opinion.
Notable Price Movement
Historical returns
Aug 28
2026
$261.13 1.90%Latest
Amazon.com rose 1.90% to $261.13, though on light volume (0.2× the 20-day average). Roughly 1.0 points were stock-specific — the S&P 500 gained 0.19% while Consumer Cyclical peers (XLY) rose 0.85% alongside it. Shares opened with a 0.80% gap up and closed near the session high (82% of the day's range). The move added $53.13B of market value and left the stock 8.1% below its 52-week high.
Aug 19
2026
$265.84 2.46%
Amazon.com rose 2.46% to $265.84, its biggest one-day gain in 2 weeks. The move was broadly in line with its sector — the S&P 500 gained 0.21% while Consumer Cyclical peers (XLY) rose 1.92% the same session — so little of it was company-specific. Shares closed near the session high (93% of the day's range). The move added $69.67B of market value.
Aug 4
2026
$277.42 2.32%
Amazon.com fell 2.32% to $277.42, on 1.5× average volume. This was largely stock-specific: the S&P 500 gained 1.80% while Consumer Cyclical peers (XLY) rose 0.07% that session, leaving about 2.4 points of the move unexplained by its sector. Shares opened with a 2.80% gap down. The move erased $71.96B of market value.
Aug 3
2026
$284.02 4.58%Earnings52W High
Amazon.com rose 4.58% to $284.02, a 1.7σ move against its 60-day volatility, on 2.0× average volume. Roughly 2.6 points were stock-specific — the S&P 500 gained 1.42% while Consumer Cyclical peers (XLY) rose 1.83% alongside it. Shares opened with a 2.47% gap up, set a 52-week closing high and marked a 3rd consecutive advance. It came 2 sessions after the Q2 2026 print. The move added $135.63B of market value.
Jul 31
2026
$271.58 15.32%Earnings
Amazon.com rose 15.32% to $271.58, its biggest one-day gain in 3.1 years and a 8.0σ move against its 60-day volatility, on 3.3× average volume. This was largely stock-specific: the S&P 500 gained 0.72% while Consumer Cyclical peers (XLY) rose 3.29% that session, leaving about 12.0 points of the move unexplained by its sector. Shares opened with a 12.52% gap up, closed near the session high (85% of the day's range) and reclaimed their 20- and 50-day moving averages. This was the first session after Q2 2026 results: EPS of $5.75 vs $1.82 expected (a beat) and revenue of $200.61B vs $197.03B (a beat). The move added $393.38B of market value. Historically, after 2.5σ-or-larger up days, Amazon.com returned +1.70% on average over the following 5 sessions (78% positive, n=9).
Jul 30
2026
$235.50 3.90%Pre-Earnings
Amazon.com rose 3.90% to $235.50, its biggest one-day gain in 4 months and a 2.1σ move against its 60-day volatility, on 2.1× average volume. The move was broadly in line with the wider market — the S&P 500 gained 1.68% while Consumer Cyclical peers (XLY) rose 0.70% the same session — so little of it was company-specific. Shares opened with a 2.91% gap up and reclaimed their 200-day moving average. The session traded into Q2 2026 results, released after the close that evening. The move added $96.49B of market value.
Computed from adjusted closes over the last 22 sessions; attribution vs SPY and XLY.
Price Performance
All periods
PeriodPeriod LowPeriod HighPerformance
1-Month231.06 +13.02%
on 07/30/26
Open 235.50
287.13 -9.05%
on 08/03/26
+25.63 (+10.88%)
since 07/30/26
3-Month225.55 +15.78%
on 06/25/26
Open 270.64
287.13 -9.05%
on 08/03/26
-9.51 (-3.51%)
since 05/29/26
6-Month199.14 +31.13%
on 03/27/26
Open 210.00
287.13 -9.05%
on 08/03/26
+51.13 (+24.35%)
since 02/27/26
YTD196.00 +33.23%
on 02/17/26
Open 226.50
287.13 -9.05%
on 08/03/26
+34.63 (+15.29%)
since 01/02/26
52-Week196.00 +33.23%
on 02/17/26
Open 229.12
287.13 -9.05%
on 08/03/26
+32.01 (+13.97%)
since 08/27/25
5-Year81.43 +220.68%
on 01/06/23
Open 160.00
287.13 -9.05%
on 08/03/26
+101.13 (+63.21%)
since 08/20/21
5-Day
0×
-0.36% from peak
1-Month
1×
-8.06% from peak
3-Month
2×
-8.06% from peak
6-Month
18×
-8.06% from peak
YTD
16×
-8.06% from peak
52-Week
13×
-8.06% from peak
2-Year
32×
-8.06% from peak
3-Year
67×
-8.06% from peak
5-Year
41×
-8.06% from peak
10-Year
178×
-8.06% from peak
Financial SnapshotFY 2025
Full financials
Revenue
USD 716.92B
+12.4% YoY
Net Income
USD 77.67B
+31.1% YoY
EPS
7.29
+28.8% YoY
Gross Margin
50.3%
Operating Margin
11.2%
Net Margin
10.8%
EBITDA
USD 165.34B
Free Cash Flow
USD 7.70B
1.1% margin
ROE
18.9%
ROA
9.5%
Debt / Equity
0.37x
net debt USD 66.18B
Cash & Equiv.
USD 86.81B
08/28 10:33 ET · finbold.com
Analysts set Amazon stock 12-month price target
Although Amazon.com, Inc. (NASDAQ: AMZN) stock has cooled off by more than 9% over the past four weeks after peaking at around $287.20 following a rally fueled by its strong second quarter (Q2) earnings beat, Mark Mahaney, a Wall Street analyst at Evercore ISI, expects a rebound towards a new...
08/28 10:31 ET · seekingalpha.com
Amazon Still Holds A Massive Upside Potential
Amazon remains a 'buy' as its expanding moat, cloud acceleration, and disciplined CAPEX drive long-term value. AWS delivered 36.7% YoY revenue growth and margin expansion, now contributing 60.5% of EBIT and 21.1% of revenue. Management revealed server/network payback periods (
08/28 06:30 ET · fool.com
Billionaire Ken Griffin Is Shifting His AI Bets. Here's What He's Buying and Selling.
The hedge fund's latest moves suggest a shift toward companies that are turning massive AI spending into tangible results.
08/28 05:56 ET · defenseworld.net
Amazon.com, Inc. $AMZN Holdings Raised by Empirical Capital Management LLC
Empirical Capital Management LLC boosted its position in shares of Amazon.com, Inc. (NASDAQ: AMZN) by 69.8% during the second quarter, according to the company in its most recent Form 13F filing with the SEC. The institutional investor owned 121,600 shares of the e-commerce giant's stock after...
08/28 04:00 ET · fool.com
Billionaire Bill Ackman Just Sold Amazon and Bought Microsoft Stock. Which Cloud Computing Behemoth Is the Better Buy Today?
Both companies are heavily investing in data center computing capacity. Amazon looks more expensive on paper.
08/27 16:15 ET · fool.com
Should SpaceX Join the "Magnificent Seven"? Here's 1 Stock I'd Kick Out to Make Room.
Several of the companies in the "Magnificent Seven" have fully retained their "magnificence" in the three years since the group was defined. Most of Meta Platforms' businesses have parallels within SpaceX.
08/27 15:54 ET · techcrunch.com
YouTube now lets creators tag Amazon products and earn commissions from purchases
YouTube announced on Thursday that eligible creators in the U.S. can now tag Amazon products in their content and receive a cut of sales. Creators can link Amazon products in their shorts, long-form videos, and livestreams.
08/27 14:50 ET · barrons.com
Amazon, Nvidia, and SpaceX Are Racing to $1 Trillion in Sales. Who Gets There First?
Who will win the race to a once-unthinkable sales milestone? Barron's looks at the top candidates.

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