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Summary

255.44 -4.85 (-1.86%) 08/27/2026
Amazon.com, Inc. (AMZN)
1D
-1.86%
1W
0.07%
1M
12.49%
3M
-1.89%
6M
25.18%
1Y
13.80%
5Y
56.98%
Close
255.44
Change
-4.85
Change %
-1.86%
Open
259.23
Day Range
255.02 – 259.66
Volume
23,369,050
Avg Vol (20d)
43,097,972
Rel Vol
0.54x
52W Range
196.00 - 287.13
vs 52W High
-11.04%
vs 52W Low
30.32%
Gap
-2.60
Market Cap
USD 2,630.13B
Beta
1.37
Last 730 data points are shown. To view all data, Upgrade to PRO plan!
Bull vs Bear
8 bullish · 2 bearish points
Bullish view
  • Holds 7.1% above its 200-day average.
  • Has recovered 28.5% off the 52-week low of $198.79.
  • Sits 24.2% below the average analyst target of $317.31 across 36 firms.
  • Operating margin expanded to 13.7% in the Jun 2026 quarter from 11.4% a year earlier.
  • Revenue grew 19.6% year on year in the Jun 2026 quarter to $200.61B.
  • FY2025 earnings rose 31.1% to $77.67B.
  • Beat consensus EPS in 7 of the last 8 quarters.
  • The Q2 '26 quarter beat on EPS by $3.93 (215.9% above consensus).
Bearish view
  • Lagged the S&P 500 by 9.0% over the last quarter (-6.8% against +2.2%).
  • The most bearish target on the street, $175.00, implies -31.5% downside; the range runs to $390.00, so the panel is far from agreed.
Both sides are generated from reported financials, consensus estimates, analyst targets and the price series — not from opinion.
Notable Price Movement
Historical returns
Aug 27
2026
$255.44 1.86%Latest
Amazon.com fell 1.86% to $255.44, though on light volume (0.5× the 20-day average). The move was broadly in line with its sector — the S&P 500 gained 0.43% while Consumer Cyclical peers (XLY) fell 1.08% the same session — so little of it was company-specific. Shares closed near the session low (9% of the day's range) and marked a 3rd consecutive decline. The move erased $50.42B of market value and left the stock 10.1% below its 52-week high.
Aug 4
2026
$277.42 2.32%
Amazon.com fell 2.32% to $277.42, on 1.5× average volume. This was largely stock-specific: the S&P 500 gained 1.80% while Consumer Cyclical peers (XLY) rose 0.07% that session, leaving about 2.4 points of the move unexplained by its sector. Shares opened with a 2.80% gap down. The move erased $68.68B of market value.
Aug 3
2026
$284.02 4.58%Earnings52W High
Amazon.com rose 4.58% to $284.02, a 1.7σ move against its 60-day volatility, on 2.0× average volume. Roughly 2.6 points were stock-specific — the S&P 500 gained 1.42% while Consumer Cyclical peers (XLY) rose 1.83% alongside it. Shares opened with a 2.47% gap up, set a 52-week closing high and marked a 3rd consecutive advance. It came 2 sessions after the Q2 2026 print. The move added $129.46B of market value.
Jul 31
2026
$271.58 15.32%Earnings
Amazon.com rose 15.32% to $271.58, its biggest one-day gain in 3.1 years and a 8.0σ move against its 60-day volatility, on 3.3× average volume. This was largely stock-specific: the S&P 500 gained 0.72% while Consumer Cyclical peers (XLY) rose 3.29% that session, leaving about 12.0 points of the move unexplained by its sector. Shares opened with a 12.52% gap up, closed near the session high (85% of the day's range) and reclaimed their 20- and 50-day moving averages. This was the first session after Q2 2026 results: EPS of $5.75 vs $1.82 expected (a beat) and revenue of $200.61B vs $197.03B (a beat). The move added $375.47B of market value. Historically, after 2.5σ-or-larger up days, Amazon.com returned +1.70% on average over the following 5 sessions (78% positive, n=9).
Jul 30
2026
$235.50 3.90%Pre-Earnings
Amazon.com rose 3.90% to $235.50, its biggest one-day gain in 4 months and a 2.1σ move against its 60-day volatility, on 2.1× average volume. The move was broadly in line with the wider market — the S&P 500 gained 1.68% while Consumer Cyclical peers (XLY) rose 0.70% the same session — so little of it was company-specific. Shares opened with a 2.91% gap up and reclaimed their 200-day moving average. The session traded into Q2 2026 results, released after the close that evening. The move added $92.10B of market value.
Jul 29
2026
$226.65 1.82%
Amazon.com fell 1.82% to $226.65. The move was broadly in line with the wider market — the S&P 500 fell 1.54% while Consumer Cyclical peers (XLY) fell 0.77% the same session — so little of it was company-specific. Shares closed near the session low (7% of the day's range) and marked a 7th consecutive decline. The move erased $43.81B of market value.
Computed from adjusted closes over the last 22 sessions; attribution vs SPY and XLY.
Price Performance
All periods
PeriodPeriod LowPeriod HighPerformance
1-Month226.16 +12.94%
on 07/29/26
Open 226.65
287.13 -11.04%
on 08/03/26
+28.79 (+12.70%)
since 07/29/26
3-Month225.55 +13.25%
on 06/25/26
Open 274.00
287.13 -11.04%
on 08/03/26
-18.57 (-6.78%)
since 05/28/26
6-Month199.14 +28.27%
on 03/27/26
Open 207.92
287.13 -11.04%
on 08/03/26
+47.52 (+22.85%)
since 02/26/26
YTD196.00 +30.32%
on 02/17/26
Open 226.50
287.13 -11.04%
on 08/03/26
+28.94 (+12.77%)
since 01/02/26
52-Week196.00 +30.32%
on 02/17/26
Open 228.71
287.13 -11.04%
on 08/03/26
+26.73 (+11.69%)
since 08/26/25
5-Year81.43 +213.69%
on 01/06/23
Open 159.39
287.13 -11.04%
on 08/03/26
+96.05 (+60.26%)
since 08/19/21
5-Day
1×
-2.53% from peak
1-Month
2×
-10.06% from peak
3-Month
2×
-10.06% from peak
6-Month
17×
-10.06% from peak
YTD
16×
-10.06% from peak
52-Week
14×
-10.06% from peak
2-Year
32×
-10.06% from peak
3-Year
64×
-10.06% from peak
5-Year
42×
-10.06% from peak
10-Year
176×
-10.06% from peak
Financial SnapshotFY 2025
Full financials
Revenue
USD 716.92B
+12.4% YoY
Net Income
USD 77.67B
+31.1% YoY
EPS
7.29
+28.8% YoY
Gross Margin
50.3%
Operating Margin
11.2%
Net Margin
10.8%
EBITDA
USD 165.34B
Free Cash Flow
USD 7.70B
1.1% margin
ROE
18.9%
ROA
9.5%
Debt / Equity
0.37x
net debt USD 66.18B
Cash & Equiv.
USD 86.81B
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08/27 12:13 ET · gurufocus.com
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